Fontana vs. Williams Bay: Which Small Town Has the Best Lake Life?

When it comes to lakefront living in Wisconsin, two communities stand out as prime locations for those who love Lake Geneva’s crystal-clear waters, boating, and small-town charm—Fontana and Williams Bay. Whether you’re looking for a vacation home, a permanent residence, or an investment property, these two villages offer some of the most desirable lakefront real estate in the Midwest.

But which is the better place to live? Fontana or Williams Bay?

As local real estate experts at eXp Realty, Kim & Joel Reyenga have helped countless buyers find their dream homes in both Fontana and Williams Bay. In this guide, we’ll break down the lifestyle, real estate market, and community feel of both towns to help you decide which one best suits your needs.

1. The Lakefront Lifestyle: Fontana vs. Williams Bay

Fontana: Upscale, Private, and Resort-Like

Fontana, located on the west end of Lake Geneva, is known for its exclusive feel, beautiful beaches, and resort-like atmosphere. Home to the iconic Abbey Resort & Marina, Fontana offers:

• A more private lake experience compared to other Lake Geneva communities
• Fontana Beach, some of the best public beaches in the area
• Boating-friendly amenities, including Abbey Marina, one of the largest and most luxurious marinas on Lake Geneva
• High-end dining and entertainment at places like Gordy’s Boat House and Chuck’s Lakeshore Inn

Fontana attracts boaters, vacation homeowners, and retirees looking for a peaceful yet upscale lakefront lifestyle.

Williams Bay: Family-Friendly and Community-Oriented

Williams Bay, located just north of Fontana, is a quieter, family-friendly alternative with a focus on community and nature. Known for its welcoming atmosphere and beautiful green spaces, Williams Bay offers:

• Williams Bay Beach, a great spot for families and summer fun
• Lake Geneva Shore Path access, perfect for walking, biking, and enjoying lake views
• The famous Yerkes Observatory, a historical landmark and must-visit attraction
• A laid-back vibe with strong community involvement

Williams Bay is ideal for families, nature lovers, and those looking for a full-time residence near Lake Geneva.

2. Real Estate Market: Homes & Investment Potential

Fontana Real Estate: Luxury Lakefront Homes & Vacation Properties

If you’re looking for luxury real estate or investment properties, Fontana is an excellent choice. It’s home to some of Lake Geneva’s most desirable neighborhoods, including:

• Abbey Springs – A gated lakefront community with private golf, a marina, and resort-like amenities
• Glenwood Springs – A historic neighborhood featuring charming cottages and lakefront estates
• Indian Hills – A quiet residential area with tree-lined streets and larger properties

Average Home Prices in Fontana (2025 Projection):

• Lakefront Homes: $4M - $10M+
• Lakeview: $1M - $3M
• Condos & Townhomes: $600K - $1.5M

Investment Insight: Because of Fontana’s resort appeal, vacation rentals and Airbnb properties perform well, especially in lakefront condos and marina-access homes.

Williams Bay Real Estate: More Affordable, Family-Oriented Homes

Williams Bay offers a mix of lakefront properties, charming cottages, and modern single-family homes, making it more affordable than Fontana while still providing access to Lake Geneva. Popular neighborhoods include:

• Cedar Point Park – One of Williams Bay’s most sought-after lakefront communities with historic homes
• Summit Avenue & Downtown Area – Featuring a mix of classic homes and new builds close to the lake
• Bristol Oaks & Prairie View – Ideal for full-time residents looking for a more suburban feel

Average Home Prices in Williams Bay (2025 Projection):

• Lakefront Homes: $1M - $3M+
• Lakeview & Off-Water Homes: $400K - $1M
• Condos & Townhomes: $250K - $600K

Investment Insight: Williams Bay offers steady appreciation and strong long-term rental potential, especially for year-round renters and families.

3. Things to Do: Dining, Shopping & Activities

Dining & Nightlife

Fontana

• Lakefront Dining: Gordy’s Boat House, The Waterfront at Abbey Resort
• Casual Eats: Chuck’s Lakeshore Inn, Fontana Village Inn
• Upscale Options: 240° West (inside Abbey Resort)

Williams Bay

• Local Favorites: Pier 290 (lakefront dining with boat access), Lucke’s Cantina
• Classic Wisconsin Supper Club Experience: Mars Resort
• Cafés & Brunch: Boxed & Burlap (great coffee & breakfast)

Outdoor Activities & Attractions

Fontana

• Boating & Watersports: Rent a slip at Abbey Marina or book a boat tour
• Private Beach Access: Enjoy more exclusive lakefront areas than other towns
• Golf & Tennis: Abbey Springs Golf Course

Williams Bay

• Hiking & Nature: Explore Kishwauketoe Nature Conservancy
• Shore Path Access: One of the most scenic sections of the Lake Geneva walking path
• Yerkes Observatory: Visit the historic telescope and observatory grounds

4. Which Town is Right for You?

Choose Fontana if you:
Want an upscale, resort-like atmosphere
Prefer boating access and marina-friendly living
Are looking for luxury homes or a vacation investment
Enjoy private beaches and high-end dining

Choose Williams Bay if you:
Want a quieter, family-friendly environment
Prefer a close-knit community with great schools
Are looking for affordable homes with lake access
Love hiking, nature, and a relaxed small-town feel

Work with Local Experts: Kim & Joel Reyenga at eXp Realty

Still deciding between Fontana and Williams Bay? Let Kim & Joel Reyenga, top real estate agents with eXp Realty, help you find the perfect home in Lake Geneva’s most sought-after communities.

Contact Kim & Joel today!
Call/Text: (262) 325-9867
Email: joel.reyenga@exprealty.com
Website: YourWiscoHome.com

Let’s find your dream lake home together!